April 2003
GREENSCAPE AWARDED MARKETING CONTRACT WITH TIPPERARY HOTEL
GreenScape has been awarded the contract to plan and manage the marketing and
public relations activities of The Carraig Hotel, the leading hotel in
Carrick-on-Suir, on the Tipperary Waterford border.
The agreement is for an initial period of 3 years and is part of a major
development plan for the hotel which will see the addition of more bedrooms,
the construction of a new health and fitness centre, the redevelopment of the
hotel's night club as well as the refurbishment of other areas within the
hotel. The Carraig will also get a new look to its town centre facade.
The marketing plan to be implemented involves developing a new identity for the
hotel, the production of new literature and website and the promotion of the
hotel and all of its facilities to a number of market sectors.
The Carraig is a long established hotel in the south east of Ireland that
presently attracts most of its business from within the region and Ireland. The
addition of the new facilities will make the hotel an even more attractive
destination for Irish visitors and for visitors from the UK, a market that is
being strongly targeted in the plans.
In an associated deal, The Carraig Hotel has entered into a sponsorship
agreement with Carrick-on-Suir Golf Club and GreenScape will be providing a
range of marketing services to the golf club to implement the sponsorship
agreement.
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