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Golf Management Consultancy agreements fall into two main categories -
Pre-Opening Consultancy and In-Progress Consultancy. Details on these are
provided below.
PRE-OPENING CONSULTANCY
Within a pre-opening consultancy agreement the following topics can typically
be covered.
Business Strategy - Analysis of the developer/owner‘s strategy and
objectives including financial forecasts and budgets.
Marketing - Analysis of existing marketing plans, pre-opening
promotions, public relations and promotional literature or preparation of
marketing plans, promotions and materials.
Operational Management - Analysis of the client‘s proposals and or
assistance in formulating these in the areas of:
- Golf & Leisure - Facility Usage, Membership Structures and Pricing,
Visitor Admission and Pricing, Sponsorship and Event Opportunities
- Golf Course - Maintenance Programming and Budgeting, Agronomy and
Technical Services
- Golf & Sports Shop - Fixtures and Fittings, Merchandising, Pricing
Policy, Stock Control, Hire Services, Service Policy
- Food & Beverage Department - Food Service and Menu Styling and Pricing
Policy, Bar Service Styling, Stock Control and Pricing Policy
- Human Resources - Staff Organisation, Recruitment and Training
- Administrative Systems - Reservation Systems, Membership Administration,
Financial Control Systems
- Finance & Budgeting - Analysis of Profit and Loss Account and
Cashflow Projections
Building Design/Internal Design - Analysis of external and internal
building design, fixtures and fittings as they affect facility usage and
operational management.
Golf Course- Review of grass establishment, 'grow-in' programme
and preparation for opening.
Selection and sourcing of golf course machinery.
Selection and sourcing of course equipment and furnishings.
Selection and sourcing of driving range/golf academy machinery and
equipment.
The period of time over which a pre-opening consultancy agreement runs will
vary from project to project and client to client.
In the case of a new development we recommend a period from the end of the
construction phase through to opening day or handover to the appointed business
managers (whichever is the sooner). The earlier GreenScape becomes involved in
a new project the more benefit we can be to our clients.
For existing businesses a minimum of 3 months is advisable which can be
extended as the client‘s needs dictate.
In certain circumstances the services provided may relate to a particular task
or tasks. In these situations the duration will be tailored to the specific
job.
Contact Us to discuss your
requirements and or for a no obligation service and fee proposal
IN-PROGRESS CONSULTANCY
GreenScape provides a detailed analysis and monitoring service on the
performance of a new business, or assessment of the current position and future
potential of an existing one.
An in-depth review of monthly trading figures is carried out and reported to
the client.
The review can take into account:
- Monthly Sales
- Gross Margins
- Labour Costs
- Overheads and Fixed Costs
- Departmental and overall financial position
In addition, analysis of the business operations is carried out and advice and
recommendations made where necessary on:
- Sales and Marketing Strategy
- Membership Services
- Administrative Systems
- Golf Course Maintenance Programmes
- Buildings Maintenance Programmes
- Human Resource Management
- Budgets and Projections
- Future Development Strategies
As with pre-opening consultancy the time over which an agreement runs will vary
from project to project and client to client.
A minimum of 6 months or more is recommended to allow GreenScape firstly to get
an accurate position of precisely whether the business is at that time and
secondly to allow the time for advice and recommendations to be implemented and
fine-tuned as necessary and for their impact to be measurable. Agreements can
be extended as the client‘s needs dictate.
In certain circumstances the services provided may relate to a particular task
or tasks over a much shorter period of time. In these situations the duration
will be tailored to the specific job.
Contact Us to discuss your
requirements and or for a no obligation service and fee proposal
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